25. The Secrets to the Credibility Framework
We’re joined again with Nathan Gwilliam. As we mentioned in the previous episode, Nathan has garnered much experience with building entrepreneurial businesses and finding success there. In this episode, Nathan details how to utilize the shifts in markets to put your business ahead of the curve. Even more importantly, he discusses the credibility framework, and why customers have shifted from using advertisements to influence their decisions to now want to work with the most credible companies.
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