17. How Niching Down Can Increase Happiness and Grow Businesses

Today, Byron Allen sits down with Sally Whetten to discuss how her approach to her private business has evolved over the years. Sally is the owner and creator of Sally Whetten Photography, and, as an entrepreneur, she lends key insights into how small businesses can develop. Sally offers a seemingly contradictory perspective: narrowing the target audience will actually increase profitability. Through this business case study, Byron and Sally discuss the importance of finding the correct niche for your business in order to achieve success.

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Check Sally Whetten out at:

https://sallywhettenphotography.com/